Wednesday, November 5, 2014

TAG Heuer enter the long distance marathon

TAG Heuer entered the marathon as the official timing partner and once again demonstrates the indissoluble love the brand and competitive sport. Broad-based marathon masses, as many as 320 million of the participants to create a perfect platform for the promotion of TAG Heuer "Do not Crack Under Pressure" latest campaign.
So far, TAG Heuer and many long-distance marathon a partnership, including the New York Marathon, Bank of America Chicago Marathon, BMW Berlin Marathon, Paris Marathon and Schneider Electric Oslo and Moscow marathon and so on. This means that the TAG Heuer return to the traditional, re-focus the brand's core business - sports watches and chronographs research and production.

"Marathon within the scope of the global communications media have a very wide popularity. Participation marathon requires not only a strong physique, and more importantly, never-say-die spirit of commitment to finish the full marathon is especially true fans." Do not Crack Under Pressure "is such a valuable spiritual philosophy." TAG Heuer CEO Stéphane Linder said.

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